Northwind Analytics
Reimagined a B2B dashboard into a narrative workspace for operations teams. Reduced onboarding time by 42%.
- Experience strategy
- Data storytelling
- Design systems
Portfolio 2025
I build ambitious, human-centered web experiences for teams that want signal over noise. Strategy, UX, and expressive front-end execution in one tight loop.
Selected work
Reimagined a B2B dashboard into a narrative workspace for operations teams. Reduced onboarding time by 42%.
Built a performant storefront with editorial energy. Increased conversion rate by 18% while reducing bundle size.
Crafted a product tour experience for a digital twin platform, blending 3D content with accessible UI.
About
For the last decade I've partnered with founders and product teams to turn messy ideas into clear, high-performing digital products. My process is fast and collaborative, grounded in research and shipped with modern front-end craft.
Contact
Send a note with timelines and goals, and I'll reply with a clear plan of attack within 48 hours.